Yelp x Instagram Stories

October 2018

In October 2018, we were approached by Facebook to do a partnership with Instagram Stories. We saw this as a huge opportunity for Yelp users to be able to share the great content they create on Yelp to their audiences on Instagram, and to potentially bring in new Yelp users from Instagram’s insanely large user base. With a tight timeline of one month to design this flow, I worked closely with a product manager and small engineering team to change our current Check-In feature to support sharing to Instagram Stories, as well as design the Instagram sticker itself, and have it shipped by that December.